SEO stands for “Search Engine Optimization”. It is the practice of optimizing a website and its content to increase the quantity and quality of traffic to the site through organic search engine results.

The goal of SEO is to have a website rank as high as possible in the results of search engines such as Google, Bing, and Yahoo, for relevant keywords and phrases. This is achieved through a combination of on-page and off-page optimization techniques, such as keyword research, content creation, link building, technical optimization, and more.

SEO is an ongoing process and requires a deep understanding of how search engines work and what users are searching for. The algorithms and ranking factors used by search engines are constantly evolving, so SEO practitioners need to keep up with the latest best practices and updates in order to maintain and improve their website’s visibility and ranking.